👉 Notifications math is a framework for determining the optimal timing and frequency of notifications to maximize user engagement while minimizing annoyance. It involves balancing the benefits of timely updates against the risk of overwhelming users with too many notifications. The core idea is to calculate the right moment for sending a notification based on user behavior, context, and time sensitivity. This is achieved by modeling the probability of a user responding to a notification at different times and using this information to decide when to send notifications that are most likely to be noticed and acted upon. Key components include user-specific patterns, the recency of interactions, and contextual factors like time of day or location. By applying notifications math, developers can create notification systems that are both effective and user-friendly, enhancing the overall user experience.
